Raaz 3 Takes Horror Genre To Another Level

Raaz 3 has taken the horror genre to another level as it clocked up a huge 55 crore nett first week and is sure to cross the 75 crore nett mark considering the weekdays were rock steady and the only noticeable drop came on Thursday. The only other time that the horror genre has succeeded in such a way was ten years back when the first part of Raaz garnered a 15-16 crore distributor share but that success was on back of the super hit music which was a craze at that time. The horror genre is a good bet for non star cast films but its tough for it to put up big numbers as a large chunk of the audience does not go for horror films.

Prior to Raaz 3 no horror film had even touched the 30 crore nett mark and this film is looking to cross 75 crore nett which is phenomenal for the genre. The all India distributor share of Raaz 3 will easily be higher than films like Zindagi Na Milegi Dobara, Cocktail and Rockstar despite it being a smaller film.